Privacy Policy

  Last updated: 22 July 2026

1. Introduction

Perth Taxis ("we", "us", "our") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what personal information we collect when you use our website, book a journey, request a quote, make an enquiry, or otherwise contact us, why we collect it, how we use and protect it, and the rights you have in relation to your information.

Perth Taxis is the data controller responsible for the personal information covered by this Privacy Policy. Our website is perthtaxis.co.uk and this policy applies to our website and associated booking services.

2. Information We Collect

When you make a booking, request a quote, submit an enquiry, or use our website, we may collect:

• Your name, phone number and email address
• Pickup and drop-off addresses, and any return journey details
• Booking details such as date, time, passenger numbers, luggage and vehicle preference
• Flight numbers and related airport transfer information
• Any additional notes, accessibility information or special requirements you choose to provide
• Information relating to your communications with us, including enquiries, requests and correspondence
• Basic technical information such as IP address, browser type, device information and pages visited, where collected, for website security, functionality and performance purposes
• Information provided by another person making a booking on your behalf, where applicable

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.

3. How We Use Your Information

We use your personal information to:

• Process, manage and fulfil your taxi, chauffeur or airport transfer booking
• Contact you about your journey, including booking confirmations, changes, driver information and journey updates
• Respond to quote requests, enquiries and customer-service requests
• Coordinate journeys with drivers and our dispatch or driver-management systems
• Maintain accurate business, booking, invoicing and accounting records
• Meet applicable legal, licensing, regulatory, insurance and reporting requirements
• Protect the security of our website, systems, customers and business
• Investigate and prevent fraud, misuse or other unlawful activity
• Improve our website, booking process and services
• Handle complaints, disputes and other matters relating to our services

We do not sell or rent your personal information to third parties for their own marketing purposes.

4. Our Lawful Bases for Processing

We process personal information only where we have a lawful basis to do so under applicable UK data protection law.

• Performance of a contract: We process information such as your name, contact details, pickup and drop-off locations and journey details where this is necessary to arrange and provide the service you have requested or to take steps at your request before entering into a contract.
• Legal obligation: We may process and retain information where this is necessary for us to comply with legal, accounting, licensing, regulatory, insurance or other legal obligations.
• Legitimate interests: We may process information where this is necessary for our legitimate interests, such as operating and administering our business, improving our services, maintaining website and system security, preventing fraud, handling disputes and protecting our customers and business. Where we rely on legitimate interests, we consider the impact on your rights and interests and only use this basis where appropriate.
• Consent: Where we specifically rely on your consent to process personal information, we will explain this at the time we collect the information. Where applicable, you may withdraw your consent at any time.

5. Information You Need to Provide

Certain information is necessary for us to accept, manage and fulfil a booking. This may include your name, contact telephone number, pickup location, destination, date and time of travel and other information necessary to provide the requested service.

If you do not provide information that is necessary for us to provide your requested service, we may be unable to accept or fulfil your booking.

6. Sharing Your Information

We only share personal information where it is necessary for the purposes described in this Privacy Policy or where we are legally required or permitted to do so.

This may include sharing relevant booking information with:

• Our drivers and dispatch or driver-management systems, where necessary to arrange and complete your journey
• Technology and service providers who provide website, booking, mapping, address lookup, communications, hosting or other services on our behalf
• Professional advisers, insurers or other organisations where reasonably necessary to operate our business or deal with claims or disputes
• Law enforcement agencies, courts, regulators or public authorities where we are legally required or permitted to provide information
• A local licensing authority or other relevant regulatory body where required by law or applicable licensing requirements

Where third-party service providers process personal information on our behalf, we take appropriate steps to ensure that they are required to protect that information and use it only for authorised purposes.

7. Third-Party Services and Mapping

Our booking form uses third-party mapping and address lookup services to help identify pickup and drop-off locations. The address information you enter may be sent to the relevant service provider so that it can return map coordinates or address information required for the booking process.

These services are used to support our booking functionality. We do not use the address information submitted through these services for unrelated marketing purposes.

Other third-party services may also be used to operate our website, booking system, communications or business systems. Where applicable, those providers may process personal information on our behalf.

8. International Data Transfers

Some of our technology or service providers may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.

9. Data Retention

We do not keep personal information for longer than is reasonably necessary for the purposes for which it was collected.

Booking and contact information may be retained for as long as necessary to provide our services, deal with queries or complaints, maintain appropriate business records, meet legal, accounting, insurance, licensing or regulatory requirements, and establish or defend legal claims.

When personal information is no longer required, we will securely delete it or anonymise it where appropriate.

Retention periods may vary depending on the type of information and the purpose for which it is held. We regularly review the information we retain and will delete or anonymise information when there is no longer a valid reason to keep it.

10. Your Data Protection Rights

Under applicable UK data protection law, you may have the following rights in relation to your personal information:

• The right to request access to the personal information we hold about you
• The right to request correction of inaccurate or incomplete information
• The right to request deletion of your personal information, where applicable
• The right to request restriction of processing, where applicable
• The right to object to certain processing, including processing based on legitimate interests
• The right to data portability, where applicable
• The right to withdraw consent where we rely on consent as our lawful basis

Your rights are subject to certain legal conditions and exemptions, so not every right will apply in every situation.

To exercise any of these rights, please contact us using the details in the Contact Us section below.

11. Your Right to Object

Where we process your personal information based on legitimate interests, you have the right to object to that processing. We will consider your objection in accordance with applicable data protection law.

If we ever use your personal information for direct marketing, you have the right to object to such marketing at any time.

12. Cookies

Our website may use essential cookies and similar technologies required for core functionality, such as remembering booking form progress, maintaining website security and enabling necessary website functions.

We do not use cookies for third-party advertising.

Where our website uses cookies or similar technologies that are not strictly necessary for the operation of the website, we will provide appropriate information and, where required, ask for your consent before using them.

You can also control or delete cookies through your browser settings. Please note that disabling essential cookies may affect the functionality of our website or booking system.

13. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, accidental loss, destruction, alteration, disclosure or misuse.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted to or through our website.

14. Information From Other Sources

In some circumstances, we may receive personal information from someone making a booking on behalf of another passenger, such as a family member, colleague, business, hotel or other organisation.

Where we receive personal information from another source, we will handle it in accordance with applicable data protection law and provide privacy information where required.

15. Automated Decision-Making and Profiling

We do not use your personal information to make decisions based solely on automated processing or profiling that produce legal or similarly significant effects on you.

16. Complaints

If you have concerns about how we have collected or used your personal information, please contact us first using the details below so that we can investigate and try to resolve your concern.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Further information about making a complaint is available on the Information Commissioner's Office website .

17. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or data-processing practices.

Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this Privacy Policy periodically.

18. Contact Us

If you have any questions about this Privacy Policy, how we handle your personal information, or wish to exercise any of your data protection rights, please contact Perth Taxis:

Perth Taxis
Email: info@perthtaxis.co.uk
Telephone: 01738 441111

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